Artful Pivots with Morgan Katz
EPISODE HIGHLIGHTS
ABOUT THIS EPISODE
Morgan explains how her company started as Event Finders, a corporate ticket broker business, and the challenges she faced transitioning to Ticketology, a digital ticketing software company.
Morgan stresses the importance of maintaining positive relationships with clients, especially during challenging times, and how this approach has helped with customer retention.
What Morgan believes the future of ticketing looks like and upcoming trends such as upfront pricing transparency and a unified ticket barcode system that can be used across various venues and events.
Morgan shares her strategies for balancing being a mom to two young children while leading a growing company.
Morgan shares the story behind the significant rebranding effort that transformed her company from Event Finders to Ticketology, and the strategic decisions that led to its success.
Morgan’s assertive leadership style, shaped by direct communication and a "tell it like it is" approach, has helped her build credibility and respect in her industry. She talks about the balance between being bold and being heard effectively.
Seasoned live event professional, Morgan Katz knew there was a way to combine the fan experience while still achieving revenue goals. Ticketnology works to provide a more customer friendly approach, while changing the way businesses engage with the world of sports and entertainment.
Where to find Morgan
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Episode edited and produced by Carson Childers of Furlong Creative.