All In with Roger Martin
EPISODE HIGHLIGHTS
ABOUT THIS EPISODE
Roger’s transition from a 25-year career in corporate America to becoming a COO.
How Roger met a boxing fitness studio owner in Barcelona, which sparked his interest in health and fitness, leading to the creation of Rockbox Fitness.
Roger’s intentional approach to building franchises, focusing on operating procedures, business model simplicity, and customer acquisition and retention.
Roger discusses the rapid growth of Being Light Sauna, with over 300 licenses awarded in two years and plans to open 50 more by the end of next year.
Roger shares importance of perseverance and not quitting, even when faced with difficult situations.
Roger Martin has built a 30-year career in sales, marketing, and C-level leadership. He is the Co-Founder and CEO of two national franchise brands, RockBox Fitness and beem® Light Sauna, as well as various other businesses. Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication. He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally. He is the host of the ThriveMore with Roger Martin podcast and recently launched his book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook."
Resources Mentioned
Check out Roger’s book: An Insider’s Guide to Business: Secrets From An Entrepreneur’s Playbook
Roger’s book recommendations:
How to Win Friends and Influence People by Dale Carnegie
Dotcom Secrets by Russell Brunson
Expert Secrets by Russell Brunson
Traffic Secrets by Russell Brunson
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
$100M Leads: How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi
Play Nice but Win: A CEO's Journey from Founder to Leader by Michael Dell
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph
Where to find Martin
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Episode edited and produced by Carson Childers of Furlong Creative.